The new T-mobile advert is mostly aimed at people who are with T-mobile or people thinking of changing their phone network to T-mobile. It may also appeal to people are the advert features football start Peter Crouch.
The use of mise-en-scene encourages the audience to watch this advert because Peter Crouch is in it. It may also encourage them to go to T-mobile because they will think that Peter Crouch supports them. The adverts also includes the famous robot dance move that Crouch did after scoring a goal.
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