Coca Cola Advert

The Coca Cola advert that I have chosen is one of their modern designs. The producers of this advert have used the Cocoa Cola bottle to be the USP of the advert. This is an animated advert and the camera mainly focuses on the bottle. The producers have made the advert advertise the coke as freshly made and look like a lot of effort has been put in to every individual coke bottle that has been made. The use of mise-en-scene in the advert is very packed, this would make people more aware of what is going on and keep the audience more focused and this would make the audience more likely to buy the product. The way the advert is very joyful makes you want to watch it over again, so not only is this advert trying to make people buy the product, it is also making you want to watch it more, as it is in a sort of story. They target their audience by having fun loving animated characters in the advert; this draws the attention from much younger people. I would also say that the sound could attract the much older generation, because it’s calm, but also upbeat. The sound used is diegetic and non-diegetic.