Guitar Hero

The Guitar hero advert is mainly aimed at teenagers because it features famous people such as Kobe Bryan, Alex Rodriguez and Michael Phelps and Tony Hawk, that teenagers may look up to. The advert also makes it seem that the celebrities are having a good, fun time, this makes the audience think that they will also have a fun experience while playing the game.

The use of mise-en-scene encourages the audience to buy this product as it is set in a typical household front room, therefore they would be able to identify it easily.