The Natural Confectionery Company

The Natural Confectionery Company, which is advertising their juice snakes sweets, is a very simple advert which looks like it did not need a lot of effort into producing it. This advert focuses on the sweets the most, it uses a lot of close ups of them. It uses them as the adverts USP, as it makes them look irresistible. The use of mise-en-scene has only really focused on the sweets. It gives the effect that they are so important. The sound is only a voice over. It makes the sweets look as if they are speaking, this would attract the much younger generation, but also the older ones.