Jack Daniels

The Jack Daniels advert is a modern design but has been edited to make it older than it is. The producers uses just the bottle and the liquid inside it as it is it the USP. The camera follows the bottle, as almost as it is giving a tour of the bottle. The text on the bottle lights up to inform people about the substance. This will also encourage people to buy this product. The use of mise-en-scene in this advert fills the screen; this gives more impact towards the drink. Also the way they show the drink come out from the bottle, would make you want it more, as it almost looks perfect. The sound used is a voice over, this is non-diegetic, the advert also has diegetic sound put in, this gives more effect. The target audience is obviously for over 18’s as it is alcohol, it could be targeted at Tennessee people, but also at older people as in the advert it is mentioned as a olden time drink, it is also stated on the bottle which is clearly shown on the bottle. The advert is also encouraging drinking with other people as it is showing two full glasses. The advert is highly encouraging people to buy it as it says “What the label doesn’t tell you, a sip will”. This will make more people buy it, just to try it.