Jack Daniels

The Jack Daniels advert is a modern design but has been edited to make it older than it is. The producers uses just the bottle and the liquid inside it as it is it the USP. The camera follows the bottle, as almost as it is giving a tour of the bottle. The text on the bottle lights up to inform people about the substance. This will also encourage people to buy this product. The use of mise-en-scene in this advert fills the screen; this gives more impact towards the drink. Also the way they show the drink come out from the bottle, would make you want it more, as it almost looks perfect. The sound used is a voice over, this is non-diegetic, the advert also has diegetic sound put in, this gives more effect. The target audience is obviously for over 18’s as it is alcohol, it could be targeted at Tennessee people, but also at older people as in the advert it is mentioned as a olden time drink, it is also stated on the bottle which is clearly shown on the bottle. The advert is also encouraging drinking with other people as it is showing two full glasses. The advert is highly encouraging people to buy it as it says “What the label doesn’t tell you, a sip will”. This will make more people buy it, just to try it.

Coca Cola Advert

The Coca Cola advert that I have chosen is one of their modern designs. The producers of this advert have used the Cocoa Cola bottle to be the USP of the advert. This is an animated advert and the camera mainly focuses on the bottle. The producers have made the advert advertise the coke as freshly made and look like a lot of effort has been put in to every individual coke bottle that has been made. The use of mise-en-scene in the advert is very packed, this would make people more aware of what is going on and keep the audience more focused and this would make the audience more likely to buy the product. The way the advert is very joyful makes you want to watch it over again, so not only is this advert trying to make people buy the product, it is also making you want to watch it more, as it is in a sort of story. They target their audience by having fun loving animated characters in the advert; this draws the attention from much younger people. I would also say that the sound could attract the much older generation, because it’s calm, but also upbeat. The sound used is diegetic and non-diegetic.

Lynx... Freaky Eyes =s

The Lynx advert is mainly aimed for teenage and adult men, this is because the advert shows a man getting close to a girl, but he had to check if he was sweating or not. At the end of the advert it shows girls taking an interest in the boy. If a boy saw this he may think that if he used this product, they might think that they to may get more girls to like them.

The use of mise-en-scene encourages the audience to buy the product as it is filmed in everyday places such as buses and highstreets.

Guitar Hero

The Guitar hero advert is mainly aimed at teenagers because it features famous people such as Kobe Bryan, Alex Rodriguez and Michael Phelps and Tony Hawk, that teenagers may look up to. The advert also makes it seem that the celebrities are having a good, fun time, this makes the audience think that they will also have a fun experience while playing the game.

The use of mise-en-scene encourages the audience to buy this product as it is set in a typical household front room, therefore they would be able to identify it easily.

mikey - iphone advert

this advert is very simple it is simple music and a blank background it tells you a very simple explination of the product and then just sais 'thts the iphone' and ends. overall it is a very good advert

mikey - analysis of nike - take it to the next level

Nike - take it to the next level long version

This advert is very serious and very well directed I found this advert was amazing and very distinctive. It is my favorite ad because of the amazing directing and camera angle. The full length version is very long but fun to watch

mikey - analysis of talk to frank advert

Talk to frank - pablo advert

I found this advert was very funny the voice over was a comedian and was very amusing he used a lot of funny language. Most of the scenes were dark but you could still make out the picture overall I found this advert very funny