The Lynx advert is mainly aimed for teenage and adult men, this is because the advert shows a man getting close to a girl, but he had to check if he was sweating or not. At the end of the advert it shows girls taking an interest in the boy. If a boy saw this he may think that if he used this product, they might think that they to may get more girls to like them.
The use of mise-en-scene encourages the audience to buy the product as it is filmed in everyday places such as buses and highstreets.
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