http://uk.youtube.com/watch?v=fDoDUC9M0Sg&feature=related
The coca cola advert is aimed mainly at families and children as there is a clip of a man putting his arm around his son, this could also show us that Coca Cola can also create families to bond more. You can also tell that it is aimed for children because we can see Santa drinking the Coke. You can also see almost immediately that it for the Christmas season as you can see Christmas lights; the use of sound also tells us about Christmas because the lyrics are “holidays are coming”. The use for camera shots and editing shows us the journey the Coca Cola truck is making.
The use of mise – en – scene encourages the audience to buy this product because it shows Father Christmas drinking a bottle of Coca Cola, the bottle also looks refreshing. The colour red may also influence the audience to buy this drink as Father Christmas’ suit was not red before Coca Cola made it that colour.
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